Shonee Kapoor | Selected Work | Incipit

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Six practices

All Practices Software Development & Technology Consulting Websites, business applications, CRM, cloud and automation, built and supported as one system. Human Resources & Recruitment Talent sourcing, screening and workforce support, rooted in where Incipit began. Digital Marketing & Business Growth Search visibility, campaigns and analytics, planned around your audience. YouTube Marketing & Creator Growth Channel strategy, video search optimisation and audience development. Artificial Intelligence & Automation Applied AI and workflow automation, with human decisions kept in control. Tourism, Travel & Experience Planning Itineraries, corporate travel and group journeys, planned around the traveller.

Software & web

All Services Website Development Responsive websites and browser-based business applications Corporate Website Development Corporate websites that explain a business to buyers, partners and recruiters, with editable content and search foundations, from Incipit. Business Website Development Fast, clear websites for small and growing businesses that turn visits into enquiries, planned and built by Incipit. E-commerce Development Online stores built for catalogue, checkout and operations Web Application Development Database-backed web applications, role-based portals and dashboards built with ASP.NET MVC and SQL Server by Incipit in Jhansi. Custom Software Development Software shaped around real operating workflows Enterprise Application Development Role-based, auditable business applications with integrations, reporting and long-term maintainability, built by Incipit. ASP.NET Development Websites and business applications built on ASP.NET, with SQL Server and Azure hosting, by a Jhansi-based .NET team. C#/.NET Development Custom C# and .NET software: web applications, services, background jobs and integrations, built and maintained by Incipit.

Cloud, data & AI

All Capabilities Microsoft Azure Solutions Hosting, databases, storage and security on Microsoft Azure, planned for cost and recovery. Incipit runs its own platform on Azure. Azure Application Hosting Host ASP.NET and web applications on Azure App Service with deployment slots, certificates, monitoring and backups. Azure SQL Database Move to, tune and protect SQL databases on Azure SQL, with restorable backups and sensible service tiers. Azure DevOps & CI/CD Automated build, test and deployment pipelines with approvals, so releases are repeatable and reversible. Cloud Migration Plan and execute moves from on-premise servers or older hosting to the cloud with rehearsals, backups and rollback. Cloud Infrastructure Management Ongoing care for cloud environments: patching, monitoring, backups, access reviews and cost control. Microsoft Fabric Advice and implementation planning for Microsoft Fabric: lakehouse, pipelines and reporting, scoped after discovery. Data Engineering Reliable pipelines and clean, documented data models that analysts and reports can trust. Data Warehouse Development Dimensional models and load processes that give reporting a single, consistent source of truth.

Marketing & growth

SEO Services Technical SEO, on-page improvements and content strategy to earn organic visibility. No ranking guarantees. Technical SEO Crawlability, indexing, speed, structured data and site architecture fixes that let search engines understand your site. Local SEO Local business profiles, location relevance and service visibility for businesses that serve a place. Google Business Profile Optimization Complete, accurate Business Profiles with correct categories, services, photos and review handling. Content Strategy & SEO Copywriting Topic plans and clear copy built around real customer questions and the evidence that you know the subject. Conversion Rate Optimization Find where visitors drop out and fix forms, pages and calls to action using evidence, not guesses. Website Performance Optimization Faster loading and smoother pages through image, script, caching and server improvements, measured before and after. Analytics & Tag Management Consent-aware analytics, tag setup and event tracking so you can see which pages and actions lead to enquiries. AI Search Optimization Make clear, citable, structured answers so AI assistants and search features can understand and quote your business accurately. Digital Marketing Strategy A plain-language plan linking audience, channels, content and measurement to the outcomes the business needs.

Recruitment

Recruitment Services Talent sourcing, screening and workforce support, rooted in where Incipit began. IT Staffing Technical hiring led by a team that builds software, so role briefs and screening reflect real engineering work. Permanent Recruitment Sourcing, screening, interview coordination and placement support for permanent roles, from a team rooted in Jhansi. Contract Staffing Short-term and project-based technical and non-technical resources, with requirements agreed in writing before sourcing. Employer Solutions Candidate Services Current Job Openings Submit Your Resume

Travel & experiences

Travel Overview Itineraries, corporate travel and group journeys, planned around the traveller. Domestic Tours Custom itineraries across Indian destinations for families, friends and individuals. International Tours International trip planning with guidance on what documents to check and coordination of the rest. Corporate Travel Business travel, team movements, accommodation and scheduling for organisations. Customized Travel Packages Itineraries built around your dates, pace, group and interests, with transport, stays and activities coordinated by one team. Group Tours Group itineraries, coordination and logistics for schools, families and organisations. Travel Enquiry

Services

Six practices

The six practices behind one delivery process.

Services

Software & web

Websites, applications, APIs, mobile and database work.

Services

Cloud, data & AI

Azure, data engineering, analytics and applied AI.

Services

Marketing & growth

Search, content, conversion and measurement.

Services

Recruitment

Hiring through Incipit and working at Incipit.

Services

Travel & experiences

Itineraries and journeys planned around the traveller.

By industry

All Industries Education & EdTech Learner-facing platforms, admin tools and content workflows built around how institutions and EdTech teams really operate. Healthcare Clear patient-facing websites, enquiry handling and operational tools that respect the sensitivity of health information. Retail & E-commerce Connected storefront, enquiry and back-office processes without unnecessary complexity. Financial Services Careful, auditable software for businesses where accuracy and access control matter. Professional Services Make client delivery visible: who is doing what, what is due and what has been billed. Travel & Hospitality Enquiry, planning and follow-up workflows that keep traveller communication organised. Manufacturing Replace spreadsheets and phone calls with connected records for orders, suppliers, work in progress and dispatch. Real Estate Capture every property enquiry, schedule visits and keep documents and follow-ups in one place. Recruitment & Staffing Structured intake, shortlisting and coordination so no candidate or requirement falls through.

Business solutions

All Solutions CRM Solutions One place for every contact, enquiry and follow-up, so nothing depends on memory. ERP & Business Management Join up the back office so quotations, projects, invoices and payments follow one record. Customer Portals Give customers a clear, secure place to check progress, download documents and ask for help. Admin & Back-Office Systems Give your staff proper screens instead of editing databases or spreadsheets. Booking & Reservation Systems Let customers book without back-and-forth messages while you control availability. Recruitment Management Systems A shared system for requirements, candidates and follow-up. Learning & Assessment Platforms Deliver practice, assessment and progress tracking online with clear scoring rules. Workflow & Approval Systems Replace spreadsheets and inbox hand-offs with a system the team trusts. Reporting & Analytics Dashboards See the state of the business in one place, from numbers everyone can trace.

Industries

By industry

Sector context for the work.

Industries

Business solutions

Solution patterns we build repeatedly.

Products & platforms

All Products CertReady A Microsoft certification exam simulator and readiness platform: mock exams, readiness scores, skills-gap analysis and adaptive practice. Guidr A teaching cockpit for professional trainers: slide-focused controls, session timers, delivery readiness and AI-assisted narration and guidance, built around a trainer's real delivery process. Not yet generally available. Fetchr A modern Windows download and torrent manager built on .NET and MonoTorrent, with a clear view of each transfer's state, speed and progress. No public launch is confirmed. InkIt Windows screen annotation for trainers and presenters: drawing, highlighting, shapes, spotlight, zoom, screenshots, whiteboard and recording. Version 0.0.0.2, a free Windows 10/11 build released on 4 October 2026 to collect user feedback. AAROH A multilingual astrology and Tarot guidance app designed for consistency through a persistent profile and repeatable rules. Interpretations are not scientifically established predictions. Decksmith An enterprise courseware factory for producing and maintaining course structures, slides, exercises and assessments. Sentinel Infrastructure intelligence: visibility into the health and performance of technology infrastructure. Nexus A multi-agent AI command centre with task assignment, execution visibility and approval boundaries. Cineva A premium desktop media player focused on navigation and playback.

Support & releases

Product Support Product Updates & Release Notes

Products

Products & platforms

Each product at its real stage.

Products

Support & releases

Each product at its real stage.

Portfolio & proof

Our Work Case Studies Project Gallery Client Stories Client Testimonials Client Showcase Project Delivery Process Technology Implementations Business Results & Outcomes Portfolio Enquiry

Work

Portfolio & proof

What can be evidenced, labelled honestly.

Articles & insights

Blog & Insights Software Development Articles Web Development Articles Mobile Development Articles Cloud & Azure Articles AI & Automation Articles Data & Analytics Articles SEO & Digital Growth Articles Business Technology Guides Travel Articles

Help & knowledge

Resource Hub Guides & Downloads FAQs Help Centre Knowledge Base Glossary

Start a project

Request a Quote Website Cost Estimator Project Discovery Submit a Requirement Consultation Booking Partnership Enquiry General Enquiry Track an Enquiry Support Request Support Ticket Status

Resources

Articles & insights

Articles, guides and self-service help.

Resources

Help & knowledge

Articles, guides and self-service help.

Resources

Start a project

Start a project, ask a question or get support.

About Incipit

Home About Us Our Story Our Journey Mission & Vision Our Values & Principles Why Choose Incipit Leadership & Team Global Presence How We Work

Careers & hiring

Employer Solutions Candidate Services Current Job Openings Submit Your Resume

Trust & legal

Privacy Policy Terms of Use Cookie Policy Refund & Cancellation Policy Accessibility Statement Disclaimer Data Protection & Security HTML Sitemap

Company

About Incipit

Who Incipit is, how it works and how to reach it.

Company

Careers & hiring

Hiring through Incipit and working at Incipit.

Company

Trust & legal

Policies, security and technical pages.

Incipit migrated the Shonee Kapoor and SK Legal News WordPress websites to Microsoft Azure and runs them as a managed service.

The work also covers ASP.NET MVC modernization, technical SEO, document delivery and performance tuning, while protecting established content and public routes.

Scope

WordPress migration
ASP.NET MVC modernization
Azure hosting and managed operation
Technical SEO
Document delivery
Performance work

Technology

WordPress
ASP.NET MVC
Microsoft Azure

Portfolio

More selected work

The Spiritual Bestie

A semi-dynamic website with service discovery, enquiry handling and managed care.

View details Current client

Healthcare client (identity withheld)

A patient-facing website supported by annual technical care.

View details Own product

CertReady

A Microsoft certification exam simulator and readiness platform built by Incipit.

Have a project in mind? Let us talk.

Tell us what you want to build or fix. We reply with questions, options and a milestone-based proposal. No obligation, and we can sign an NDA first.

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