The approach
How we work on it
- Measure the funnel from visit to enquiry and find the biggest drop.
- Review forms, page clarity, trust signals and speed.
- Change one thing at a time and compare results.
- Keep what the data supports.
What you receive
Typical deliverables
- Funnel analysis
- Prioritised change list
- Implemented page or form changes
- Results summary
What we will and will not promise
Results depend on traffic volume and quality. We do not promise a conversion lift.
How an engagement runs
Discover, propose, deliver, support
The same four stages apply to every Incipit practice, so you always know what has been agreed and what happens next.
- 01
Discover
We learn the business need, the people who will use the result and the constraints, before any solution is proposed.
- 02
Propose
Scope, milestones, responsibilities and ownership are agreed in a written proposal.
- 03
Deliver
Work is built in milestones. You review working builds and approve each stage before the next begins.
- 04
Support
Handover of code and documentation as agreed, with maintenance and support available afterwards.
Questions
Before you enquire
See the work behind the words
Incipit describes only engagements it can document. Selected work lists the client and product records we can stand behind.
Related services
Describe what you need
Tell us the requirement and your time zone. We reply with questions, options and a written proposal.