The approach
How we work on it
- List the questions customers and sales conversations raise.
- Plan pages and articles that answer them in order of value.
- Write plainly, with named expertise and sources.
- Review performance and refresh what works.
What you receive
Typical deliverables
- Topic and page plan
- Written pages or articles
- Titles, descriptions and internal links
- Refresh schedule
What we will and will not promise
Content earns visibility over time. We do not promise rankings or publish claims we cannot support.
How an engagement runs
Discover, propose, deliver, support
The same four stages apply to every Incipit practice, so you always know what has been agreed and what happens next.
- 01
Discover
We learn the business need, the people who will use the result and the constraints, before any solution is proposed.
- 02
Propose
Scope, milestones, responsibilities and ownership are agreed in a written proposal.
- 03
Deliver
Work is built in milestones. You review working builds and approve each stage before the next begins.
- 04
Support
Handover of code and documentation as agreed, with maintenance and support available afterwards.
Questions
Before you enquire
See the work behind the words
Incipit describes only engagements it can document. Selected work lists the client and product records we can stand behind.
Related services
Describe what you need
Tell us the requirement and your time zone. We reply with questions, options and a written proposal.