Software and web
- API: a defined way for one system to ask another for data or actions.
- ASP.NET MVC: a Microsoft framework for web applications that separates data, logic and pages.
- CMS: a content management system that lets non-developers edit website content.
- CRM: a customer relationship management system that records contacts, enquiries and follow-ups.
- PWA: a progressive web app, a website that can be installed and work with limited connectivity.
- Responsive design: pages that adapt to phone, tablet and desktop screens.
- Webhook: a message one system sends automatically when something happens, such as a payment.
Cloud and data
- Azure App Service: Microsoft's managed hosting for web applications.
- Azure SQL: Microsoft's managed SQL Server database service.
- CI/CD: automated build, test and deployment steps for software releases.
- ETL: extract, transform, load, moving data between systems with checks.
- Data warehouse: a database structured for reporting rather than day-to-day transactions.
- Backup restore test: proving a backup can actually be restored, not only that it exists.
Search and growth
- Technical SEO: making a site crawlable, fast and understandable to search engines.
- Structured data: machine-readable markup that describes what a page is about.
- Core Web Vitals: measurements of loading, responsiveness and visual stability.
- Consent mode: analytics settings that respect a visitor's cookie choice.
- GEO / AI search optimization: making facts clear and consistent so AI assistants can describe a business accurately.
Delivery
- Discovery: the first stage of an engagement, when requirements and options are written down.
- Milestone: a reviewable stage of work that you approve before the next begins.
- Change request: a written, priced change to agreed scope.
- Managed service: ongoing care of a live site or application, such as hosting, backups and renewals.
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