Who this is for
Small and growing retailers and commerce businesses whose website does not capture enquiries, and whose orders and stock are followed up by hand.
Typical needs
- A website that does not capture or route enquiries
- Manual order and stock follow-up
- No data on what works
What you get
- A fast, crawlable website with analytics set up first.
- Enquiry and order flows routed into one place.
- A catalogue that is simple to keep current.
- Phased additions as the business grows.
How we approach it
- Fast, crawlable pages with analytics set up first.
- Lead and order flows into one place.
- Phased additions as the business grows.
What we will not promise
Outcomes depend on your data, team and adoption. We scope after discovery and do not guarantee rankings, revenue or timelines in advance.
Common questions
Can you build an online store? Yes, scoped to your catalogue, payments and delivery. We start with what you need now rather than a large platform.
Will you connect to my existing stock system? Often possible. We check what that system exposes before committing.
How do you handle search visibility? We set up titles, descriptions, speed and structured data. We do not guarantee ranking.
How an engagement runs
Discover, propose, deliver, support
The same four stages apply to every Incipit practice, so you always know what has been agreed and what happens next.
- 01
Discover
We learn the business need, the people who will use the result and the constraints, before any solution is proposed.
- 02
Propose
Scope, milestones, responsibilities and ownership are agreed in a written proposal.
- 03
Deliver
Work is built in milestones. You review working builds and approve each stage before the next begins.
- 04
Support
Handover of code and documentation as agreed, with maintenance and support available afterwards.
Continue
Ready to begin?
Tell us what you want to build, fix or hire for. We reply with questions, options and a written proposal.