Website Performance Optimization

The approach

How we work on it

Measure real pages with lab and, where available, field data.
Fix the largest costs first: images, scripts, fonts and server response.
Add caching and compression.
Re-measure and record the change.

What you receive

Typical deliverables

Performance report
Implemented fixes
Caching and image rules
Before and after measurements

What we will and will not promise

Scores vary between runs and devices. We report measurements with their conditions and do not promise a particular score.

How an engagement runs

Discover, propose, deliver, support

The same four stages apply to every Incipit practice, so you always know what has been agreed and what happens next.

01
Discover
We learn the business need, the people who will use the result and the constraints, before any solution is proposed.
02
Propose
Scope, milestones, responsibilities and ownership are agreed in a written proposal.
03
Deliver
Work is built in milestones. You review working builds and approve each stage before the next begins.
04
Support
Handover of code and documentation as agreed, with maintenance and support available afterwards.

Questions

Before you enquire

Page experience is one of many signals; it also affects how many visitors stay.

Often yes, within the limits of its platform.

See the work behind the words

Incipit describes only engagements it can document. Selected work lists the client and product records we can stand behind.

Selected work Industries we serve Solution patterns

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A plain-language plan linking audience, channels, content and measurement to the outcomes the business needs.